Your customer does not think in channels. Your data should not either.
Customers research online, buy in-store, return online, and browse in-app. Your measurement must follow them across all of it.
Unified customer view in BigQuery
Online tracking, CRM, POS, and loyalty data modeled in one warehouse. dbt marts that connect digital campaigns to in-store revenue.
ROPO attribution that actually works
Research Online, Purchase Offline measured with server-side tracking and first-party data strategies. Not a report, a model you can act on.
First-party data activation for CLV
Loyalty and CRM data powering CLV models and segments in BigQuery. Personalized campaigns across online and offline channels.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
One architecture, every channel, every market.
Multi-market sGTM deployment with unified GA4 event architecture. POS and CRM data piped to BigQuery. dbt models that join online and offline into a single customer view. Deployed across 12 markets at Carrefour.
Carrefour: unified tracking across 12 markets with server-side architecture
Multi-market sGTM pipeline consolidating fragmented tracking into one server-side architecture. Previously invisible conversions recovered. Cross-market reporting reduced from weekly manual builds to daily automation.
Explore case study12
Markets unified in one architecture
25%
Recovery of previously lost conversions
3x
Faster cross-market reporting
“12 markets unified in one architecture. 25 percent of previously lost conversions recovered. 3 times faster cross-market reporting.”
“12 markets unified in one architecture. 25 percent of previously lost conversions recovered. 3 times faster cross-market reporting.”