Your funnel has gaps you have never seen.
Rising CPAs, ad blocker losses, and Shopify updates that silently break checkout events. Your attribution model is only as honest as the signals feeding it.
Every funnel step captured and reconciled
Product views through purchase, validated against your backend within 2 percent variance. Shopify Plus Checkout Extensibility, Web Pixels API, and headless Hydrogen tracking.
7 ad platform CAPIs connected server-to-server
Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, Bing with perfect deduplication. Incrementality testing to prove which channels actually cause revenue.
100 to 200 times compute reduction on your warehouse
dbt medallion architecture in BigQuery. Incremental models, semantic layer KPIs, and Looker Studio dashboards your team trusts.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
From broken purchase events to revenue you can trust.
MadScan diagnostic, then platform-specific implementation. Revenue QA with backend reconciliation. Intelligence retainer for ongoing monitoring.
Sezane: consent-first server-side tracking for luxury e-commerce
Server-side architecture deployed with full GDPR consent across EU markets. Revenue variance under 2 percent versus backend. Signal recovery maintained despite strict privacy requirements.
Explore case study92%
Signal recovery with consent
<2%
Revenue variance vs backend
25%
Reduction in tag load time
“92 percent signal recovery with full consent. Revenue variance under 2 percent versus backend. 25 percent reduction in tag load time across all markets.”
“92 percent signal recovery with consent. Revenue variance under 2 percent versus backend. 25 percent reduction in tag load time across all markets.”