Data architecture that actually drives decisions.
Server-side tracking. Analytics engineering. Causal measurement. For teams that refuse to guess.
Data is everywhere. Trust is rare.
Capture every signal that matters
92% average signal recovery. GA4 plus GTM plus Consent Mode v2. The foundation everything else is built on. Over 50 deployments validated.
Engineer your single source of truth
dbt plus BigQuery. Medallion architecture. Incremental models that cut compute costs by 100 to 200 times. One single source of truth.
Measure what actually caused the outcome
Incrementality. Geo-Lift. MMM. Rigorous A/B testing. We stop paying for correlation. We pay for causation.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
Real impact. Real brands.
GA4 migration and CRO for a new booking platform
Full GA4 event architecture across 40 international websites. Measurement plan, consent engineering, and conversion funnel optimization on a multi-step booking flow.
Server-side transition via Addingwell
Migration from client-side to server-side tracking across multiple sites. Measurement plan, DNS configuration, CMP migration to Didomi, Looker Studio dashboards.
Web and app analytics with cross-domain tracking
Tracking architecture across web, mobile app, CMP integration, GTM governance, and cookie management for a global streaming platform.
sGTM deployment with dashboards and alerting
Server-side GTM for internal product websites. Measurement plan, DataLayer revision, developer workshops, Looker Studio dashboards with KPI alerting.
“92 percent signal recovery. 7 CAPIs connected server-side. 100 to 200 times compute cost reduction on dbt models. Over 50 architectures delivered with surgical precision.”
Certified Analytics Engineer
DataBird 2025
GA4 Certified
GTM Server-Side Specialist
BigQuery Certified
Google Cloud
Enterprise Track Record
Carrefour. Airbus. Club Med. Ubisoft
Luxury and Premium Clients
Sezane. ByRedo. Valrhona
50 plus Client Engagements
Artefact. Sleekery. MadMetrics
Methodology over improvisation.
5 phases. 248 playbooks. 33 categories. The same framework that served Carrefour now serves your brand.
SQL is software. We treat it that way.
Version control, CI/CD, automated tests, lineage documentation. Nothing ships to production without a code review.
Consent is architecture, not a checkbox.
Consent Mode v2 implemented at server level. CNIL 100-point scoring. Validation across 3 channels.
The warehouse is the source of truth.
Dashboards are only views. When Finance and Marketing disagree, we look at the model, never at the pretty chart.
Every week without clean data is a week of decisions built on noise.
Book a 30-minute diagnostic call. We run MadScan on your site and show you exactly where you are leaking signals and how much it is costing you.