Conversion rate is the wrong metric for luxury. Engagement depth is not.
High-value customers, 90-day consideration cycles, brand-sensitive environments. Desirability drives growth. Discount language kills it.
Engagement depth, not conversion rate
Wishlist interactions, editorial content impact, cross-device consideration journeys. Luxury buyers convert on their own terms. We measure the signals that predict when.
Consent-first, server-side, GDPR-compliant
sGTM with Consent Mode v2. Every signal respects the brand experience. Customer data stays first-party. No third-party leakage.
ROPO attribution and clienteling analytics
Connect digital engagement to in-store purchasing. CLV models that span online and offline. Clienteling data that enriches the customer relationship.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
Every touchpoint reflects the brand. Every metric serves a decision.
Engagement depth framework designed with Kapferer luxury anti-laws. Server-side tracking that prioritizes privacy. ROPO attribution connecting digital signals to boutique transactions. CLV models in BigQuery.
Sezane: consent-first tracking that preserves brand integrity
Server-side architecture maintaining privacy compliance across EU markets while preserving measurement accuracy. Engagement depth metrics replacing conversion rate as the primary KPI.
Explore case study92%
Signal recovery with full consent
30%
Improvement in attributed ROAS
2.5x
Growth in measurable CLV
“92 percent signal recovery with full consent. 30 percent improvement in attributed ROAS. 2.5 times growth in measurable customer lifetime value.”
“92 percent signal recovery with full consent. 30 percent improvement in attributed ROAS. 2.5 times growth in measurable customer lifetime value.”