Marketing says pipeline is up. Sales says leads are garbage. The data should settle it.
Complex sales cycles, multiple stakeholders, and long decision timelines. Last-click attribution collapses when the journey spans 90 days and 15 touchpoints.
Impression to closed revenue, fully tracked
Every campaign measured from first touch to signed deal. dbt models that connect marketing spend to CRM pipeline in BigQuery.
Server-side CAPIs for B2B platforms
LinkedIn, Google, and programmatic channels connected server-to-server with deduplication. Lead quality signals sent back to algorithms.
Revenue attribution in BigQuery
CRM, ad platform, and analytics data unified in one warehouse. Attribution modeled for 90-day cycles, not last-click snapshots.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
B2B measurement is complex. We make it reliable.
CRM data piped to BigQuery via ETL. Web tracking connected to lead forms and pipeline stages. dbt models that join marketing spend to revenue. Dashboards that show which channels generate pipeline, not just clicks.
Deezer: unified analytics across web and app acquisition channels
6 markets consolidated into one BigQuery warehouse with dbt models. Automated data quality testing on every pipeline. Reporting cycle reduced from weekly manual builds to daily automation.
Explore case study6
Markets unified in one warehouse
3x
Faster reporting cycle
100%
Automated data quality testing
“6 markets unified in one warehouse. 3 times faster reporting cycle. 100 percent automated data quality testing across all pipelines.”
“6 markets unified in one warehouse. 3 times faster reporting cycle. 100 percent automated data quality testing across all pipelines.”