You track installs. You should be tracking the 6 months after.
ATT opt-in rates at 25 percent. SKAN coarse values. Modeled conversions. Privacy changes made measurement harder. We make it reliable.
Beyond installs to lifetime value
Firebase SDK event architecture from onboarding through in-app purchase to retention milestones. Cross-platform attribution connecting app and web journeys.
SKAN postback modeling and conversion value mapping
Coarse and fine conversion value schemas designed for maximum signal from minimum bits. Privacy-compliant measurement that does not depend on IDFA.
Unified data warehouse across platforms
App analytics data modeled in BigQuery with dbt, connected to web data for a single customer view. CLV models that span both surfaces.
Every signal matters. Every gap compounds.
GA4 event architecture. GTM container governance. Consent Mode v2 with 5 CMP integrations. From diagnostic to production in 7 to 10 days.
Acquisition, engagement, retention, in one BigQuery warehouse.
Firebase SDK instrumentation, server-side event forwarding, SKAN postback integration. All data modeled in dbt with cross-platform user stitching and CLV prediction.
Ubisoft: real-time campaign analytics for global game launches
8 ad platforms unified server-side into BigQuery with automated anomaly alerting. 15-minute detection latency during critical launch windows. Campaign optimization cycles reduced by 40 percent.
Explore case study8
Ad platforms unified server-side
15min
Anomaly detection latency
40%
Faster campaign optimization cycles
“8 ad platforms unified server-side. 15-minute anomaly detection latency. 40 percent faster campaign optimization during launch windows.”
“8 ad platforms unified server-side. 15-minute anomaly detection latency. 40 percent faster campaign optimization during launch windows.”